The first thing you can do to help boost your ranking is by having the proper heading tags for each post and page. Currently, you should have a minimum of three:
Essentially, header's are used to signify the start of a new section for an article. Your typical article usually has three sections to it anyway's. For example, let's say you're writing an article about PLR. The first section would be explaining what PLR is, so you could put in H1 (or H2, depending on theme) "What is PLR" to show your readers (and search engines) what this portion of the article is about. The next section may cover making money with it, which would be placed in H3 (or H2 depending on the theme).
Keep in mind that some themes automatically insert your blog post title as an H1 setting, you'll need to find out if yours does it or not. If it does, you'll only need to insert a H2 and H3 settings in each new blog post.
Title and URL
When it comes to the title of your page, you need to keep in mind three things.
- The first one is to always include your keyword in the post title. There's been some debate about whether or not the keyword should come first in the title or just to sprinkle it. Honestly, I haven't tested it out, what I do though is to make my blog title read for humans, not spiders. Think of it like posting a gig on Fiverr, why would you create a listing without telling your potential customer what the gig is about? Well, same thing here, search engines rely on this information to help them understand what the article is about.
- The second thing would be the number of words your title carry's. Like your "Meta Title", it should typically consist of around 3-5 words and formatted to read naturally for human readers.
Staying true to the "Meta Title" rule, you need no more than 66 characters here as well.
- The URL should also be set up for your typical "postname" setting. It make's it easy for not only humans but search engines to read as well. Besides, in my not so humble opinion, having "p=?123" just look's tacky and unorganized. With one of the recent updates, WordPress now has it as one of the setting's in the "permalink" section under "settings".
A meta tag is basically a form of HTML that is located in the header of each web page. They're used to tell the search engines more information about the page and the keywords it's trying to rank for. There are actually three major things you need for it.
- The first thing is "Meta Title". This will usually be the exact same thing as you're blog post title. It should have a maximum of 66 characters for better viewing in the search engines. I typically try to keep them short and sweet with around 3 or 4 words.
- The Second thing is "Meta Description". This will be the small text that appears beneath the link and title inside the search engines. The Meta Description should hold no longer than 160 characters, any more and it will be cut off in the search engine listing. This section is best used by having a short couple of sentences explaining what the article is about, with a strong call to action with the last part of the text. You will need to include your keyword in the description.
- The third thing is called "Meta Keywords". In this area, you will be telling the search engines exactly what keywords your article is about. It's usually best to keep it no more than 4 keywords per article. Going back to the PLR example, a good keyword set would consist of: "PLR", "Make Money With PLR", "PLR Products", "Private Label Rights". If you're optimizing for long tail keywords, having your more narrow ones here would work out perfectly.
The first thing you need to know is text decorations. There are three major decorations that you need in place.
The second thing to look for is your blogs keyword density. What I've found to be a consist level is a 1.5% - 2% density. This still put's enough of them in to keep the search engines happy yet also allows you to kind of write it a bit naturally for your human readers. This usually mean's having a keyword present every 100 word's or so, typically at least once per paragraph.
Your article lengths should be a minimum of 300 words, although I've found higher word counts easier to rank. The more words you have, the more keywords you're allowed to present. While you may only get around 3 in a 300 word article, you can double that (or even triple) in a 500-1000 word article. Also, your keyword should be present in the first 50-100 words, and the last 50 - 100 words
Each post should have a minimum of two links in it. The first one will be a link to an existing page on your site, the second one being an outgoing link - both of them should have anchor text with your keyword present in it. I'll have more information about how they should be set up in the next section.
The last thing I'll be going over in this section is having an image available. Having one not only "spruces up" the page for your human readers, but also gives you one more way to get your site ranked (Image search anyone?). You're photos should have your keyword present in the "alt rag=" section, if your using WP, it's as simple as adding it in your settings whenever you upload the photo to the post. A REALLY smart move for images is to unlink them from so people can't click through to view it, although if you do decide to link it, it would be best to link it to another relevant blog post on your site.
Starting out, I have just one question for you:
Do you know one of the reasons Wikipedia is able to rank so highly for any keyword?
The answer: Because of how their linking structures are set up!
For those that don't know, there are two set's of links. "Do - Follow" and "No - Follow". Whenever a search engine spider visits your site, it navigates it by going through the links you have present. "Do - Follow" tells the spider to follow that link, while "No - Follow" tells them not to.
What you need to do here is two things.
1. All in-site links should be "Do-Follow"
2. All out going links should be "No-Follow"
By doing this, you're basically forcing the search engine spiders to stay on your site. All of the link's they follow will be inside making it easier to navigate. This is why site maps are so important.
The entire point is to keep the spiders on your website as long as possible. The longer they're on it, the more information they can process and index. The higher your ranking will become. Alway's remember one thing - Never provide a dead end to your site!
Be sure to check for dead links and change them out for active ones. Also make sure that all of your re-directs are set as "301 Permanent".
That's it though! If you haven't been applying these techniques to your site, start doing so! It could really help boost your rankings!
I hope that the information I have provided here will help out some of you struggling with on page Search Engine Optimization.